About this project
Head of digital marketing: brand system, SEO, paid social, and AI-assisted content pipelines driving growth for a fast-moving consumer brand.
Led the end-to-end digital marketing function — brand positioning, SEO, paid social, influencer partnerships, and AI-assisted content pipelines. Rebuilt the publishing cadence from ad-hoc posts to a repeatable weekly system across Instagram, TikTok, and YouTube Shorts.
Stay in the loop
Get essays on AI systems, growth strategy, and building things that last.
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